Your 4-Week Plan to Build a Profitable Business

The #GetYoASSetsInOrder Kickstart: Your 4-Week Plan to Build a Profitable Business in 2026

Stop making resolutions and start building assets. This 4-week plan will give you the foundation you need to make 2026 your most profitable year yet.

Published: January 1, 2025 | By BrandMaster, Martina Britt Yelverton

It’s January. The month of fresh starts, new planners, and ambitious resolutions. But if you’re a GenX or Boomer entrepreneur, you know that resolutions are cheap. You’ve made them before. You’ve seen them fail.

This year, I’m not asking you to make a resolution. I’m asking you to make a decision. A decision to stop chasing shiny objects and start building real, tangible assets. A decision to finally #GetYoASSetsInOrder so you can build a business that’s not just beautiful, but profitable and sustainable.

Because here’s the truth: your business will not be saved by a new logo, a fancy website, or a viral TikTok video. It will be saved by the boring, unsexy, foundational work you do when no one is watching.

And this January, we’re going to do that work together.

The 4-Week #GetYoASSetsInOrder Kickstart

This isn’t a list of resolutions. This is a 4-week implementation plan. Each week, we’re going to build one critical asset that will become the foundation of your business for the entire year. By the end of January, you will have:

1. Acquired Your First Digital Asset (and understood why it’s non-negotiable)

2. Mastered the A.V.O.I.D. Framework (to protect you from the $10k mistake)

3. Discovered Your Unique Genius (the core of your brand’s value)

4. Learned the 5 W’s of Branding (so you can build a brand that attracts clients)

Ready? Let’s get to work.

Week 1: Acquire Your First Digital Asset (Your Name)

Before you do anything else—before you design a logo, before you post on social media, before you even think about a website—you need to own your name online. This is your digital real estate. It’s the one asset you will own forever.

Why it matters: In 2026, your name is your brand. When someone hears you speak, when they get your business card, when they see you on a podcast, the first thing they will do is Google your name. If you don’t own YourName.com, you’re sending them to someone else.

Your Action for Week 1:

1. Go to my affiliate link at Domains.MartinaBrittYelverton.com (this supports my #NoGatekeeping content!).

2. Search for Your Name: Jae Smith. (e.g., JaeSmith.com, JaeRSmith.com, IAmJaeSmith.com, etc.)

3. If it’s available, buy it. Don’t hesitate. This is the best $25 you will spend on your brand all year.

4. Again, if it’s not available, find a close variation (Do NOT Use "-"'s, e.g. Jae-SmithSpeaks.com, Do NOT use "_", WorkWith_JaeSmith.com, Do NOT use "."s JaeSmith.Coaching.com).

Congratulations. You just acquired your first and most important digital asset. You’re already ahead of 90% of entrepreneurs.

Week 2: Master the A.V.O.I.D. Framework

Now that you have your digital real estate, we need to make sure you don’t build a broken business on it. This is where you learn to A.V.O.I.D. the $10,000 mistake I see entrepreneurs make every single year... AND I myself made several of these mistake initially; so I speak on what I KNOW, no guessing.

The A.V.O.I.D. Framework:

• A - Aligned, Accountable, Accessible: Are you clear on your purpose and your numbers?

• V - Vanishing Opportunities: Is your value proposition vague?

• O - Overwhelming Manual Work: Are you the bottleneck in your business?

• I - Inconsistent Content: Are you posting without a plan?

• D - Disorganized Operations: Is your client data a mess?

Your Action for Week 2:

1. Watch my live teaching on the A.V.O.I.D. framework below.

2. Download the free Speaker Readiness Assessment here.

3. Identify which of the five mistakes is your biggest weakness right now.

This isn’t about shame. It’s about diagnosis. Once you know the problem, you can fix it.

Week 3: Discover Your Unique Genius (Your #1 Asset)

Your brand is not your logo. It’s not your colors. It’s not your website. Your brand is the promise of a specific result, delivered with your unique genius.

Your unique genius is the intersection of what you’re good at, what you love to do, and what people will pay you for. It’s the thing you do better than anyone else. It’s the reason clients will choose you over the competition. It is something YOU would do for free, however because it is your God given gift, it will make room for you.

Your Action for Week 3:

1. Watch my TikTok content, where I spoke candidly about how to find your unique genius here.

2. Complete the exercise in the video for your "Big Me" list (i.e. Your Unique Genius).

3. Write down your unique genius in one sentence: “I help [WHO] achieve [WHAT] by [HOW - your unique genius].”

This sentence is the foundation of your entire brand message. It will go on your website, your social media profiles, your business cards, and in every piece of content you create.

Week 4: Learn the 5 W’s of Branding

Now that you have your foundational assets in place—your domain, your A.V.O.I.D. awareness, and your unique genius—you are finally ready to think about branding. But not in the way you think. We’re not talking about logos and colors. We’re talking about the 5 W’s.

The 5 W’s of Branding:

• WHAT is your brand? (Your promise)

• WHO are you AND who is your brand for? (Your ideal client)

• WHY do do you exist to do what you do or why does your brand matter? (Your unique value)

• WHERE does your brand show up? (Your platforms)

• WHEN do you need to brand? (From day one when you believe in your assets)

Your Action for Week 4:

1. Watch my Updated Masterclass on the 5 W’s of Branding below.

2. Fill out the 5 W’s for your own business via the downloadable cheatsheet.

3. Notice how much easier this is now that you’ve done the work in Weeks 1-3.

Your January Accomplishments

If you follow this plan, by the end of January you will have:

• ✅ A professional domain name

• ✅ A clear understanding of your biggest business weakness

• ✅ A powerful unique genius statement

• ✅ A completed 5 W’s branding framework

You will have more clarity and more tangible assets than most entrepreneurs build in a year.

And if you want the system to implement all of this and more, that’s where the Cashflow Queen 90-Day Goals Planner comes in. It’s the documentation for the implementation system housing everything we’ve talked about for your journey.

Take Action Today

If you're ready to get your assets in order:

1. Order the Cashflow Queen Goals Planner at: cfqg.martinabrittyelverton.com

2. Take the free Speaker Readiness Assessment at speakerready.martinabrittyelverton.com to see exactly where your gaps are

3. Join the BrandYOU Community for free content prompts, weekly support, and connection with other legacy-driven entrepreneurs

4. Start tracking your cashflow today - even if it's just in a notebook. Awareness is the first step to accountability. Documentation is the first step to implementation!

Don't wait to make promises. Use January to build foundations.

Your brand is only as strong as the assets behind it. #GetYoASSetsInOrder first. Then make it beautiful. Stop making resolutions. Start building assets. And make 2026 the year your business finally works for you.

#GetYoASSetsInOrder #NoGatekeeping #BrandYOU #GenXEntrepreneur #BoomerBoss

Ready to transform your expertise into a profitable speaking career? Join the BrandYOU Community, for exclusive implementation guides and connect with other GenX Professionals making the same transition. Or schedule a VIP Day to have your complete speaker business system built professionally while you focus on what you do best: sharing your expertise.

Your experience matters. Your voice is needed. Your time is now.