The Emerging Speaker Toolkit

The Complete Emerging Speaker Toolkit: 30 Tutorials That Transform Professionals into Paid Speakers (Plus the Tools That Actually Work)

Published: September 1, 2025 | By BrandMaster, Martina Britt Yelverton

Everything You Need to Build Your Speaking Business from Scratch

If you're a professional who's been thinking "I should be speaking at conferences" but have no clue where to start, I've got something that's going to change everything for you.

I just launched the most comprehensive speaker training series I've ever created - 30 detailed tutorials that walk you through building a complete speaking business using the same three tools that power my agency: GoHighLevel, Canva, and Streamyard.

This isn't theory. This is the exact system I'm using to develop the funnel, speaker inquiry, resource platform and more for the 2025 SpeakerCon Conference access, and I'm sharing every single step.

Why Most Professionals Fail at Speaking

Here's what I see happening: Brilliant professionals with decades of expertise sit in the audience watching speakers who know less than they do get paid to share knowledge. Sound familiar?

The problem isn't your expertise. You've got that covered. The problem is you don't have the business infrastructure that turns expertise into speaking opportunities.

Most people think speaking success comes from being a great presenter. Wrong. Speaking success comes from having the right systems to:

• Attract event organizers who book speakers

• Position yourself as the obvious choice for your topic

• Create professional materials that get you taken seriously

• Build an audience that proves your value to conference planners

That's exactly what this 30-tutorial series teaches you to build.

The Complete Speaker Business Blueprint

I've broken this down into three strategic phases that mirror how successful speakers actually build their businesses:

Phase 1: GoHighLevel Foundation (Tutorials 1-20)

Your complete business operating system. We're talking funnels, websites, CRM, email sequences, calendars - everything you need to run a professional speaking business. No more juggling 15 different platforms or wondering if you look legitimate to event planners.

Key tutorials include:

• Speaker funnels that attract event organizers

• Professional websites that position you as an expert

• CRM systems that track speaking opportunities

• Email templates that get responses from conference planners

• Automated workflows that nurture relationships while you focus on speaking

Phase 2: Canva Professional Branding (Tutorials 21-25)

The visual credibility that separates professionals from amateurs. Event organizers make split-second decisions based on how professional your materials look. These tutorials ensure you never get passed over because your one-sheet looks like it was made in 2005.

What you'll create:

• Professional speaker brand kit that screams credibility

• Social media graphics that build your authority

• Presentation templates that wow audiences

• Marketing materials that get you booked

• Event graphics that make organizers proud to feature you

Phase 3: Streamyard Authority Building (Tutorials 26-30)

The content creation system that proves you can deliver value. Conference planners want to see you in action before they book you. These tutorials show you how to create professional content that demonstrates your expertise and builds the audience that proves your speaking value.

You'll master:

• Professional studio setup (even from your home office)

• Solo presentation skills that translate to any stage

• Live streaming that builds your speaker reputation

• Content repurposing that maximizes every piece you create

• Professional presentation tools that establish credibility

Why These Three Tools Change Everything

After working with hundreds of professionals, I've discovered that successful speakers use sophisticated systems, not random tactics. The combination of GoHighLevel, Canva, and Streamyard gives you everything you need without the complexity of managing multiple platforms.

GoHighLevel handles your business operations so you can focus on speaking, not administrative tasks.

Canva ensures you always look professional, even if you've never touched design software.

Streamyard lets you create broadcast-quality content that positions you as the expert you are.

Together, they create what I call the "Speaker Success Stack" - the foundation every professional speaker needs but most never build properly.

What Makes This Different

This isn't a "how to speak" course, the Expert, Dr. Cheryl Wood, handles that! This is a complete business-building system specifically designed for professionals who understand the value of proven systems and strategic implementation.

Each tutorial includes:

• Step-by-step implementation (no guessing what to do next)

• Downloadable checklists (so you never miss critical steps)

• Real examples from actual speaking businesses

• Templates you can customize (no starting from scratch)

Plus, every tutorial is approximately 30 minutes because I know you're busy and want actionable content, not filler... AND there's more! Each week you're provided the exact steps in your downloadable checklist when accessing the FREE Founding Members BrandYOU Community!

The #GetYoASSetsInOrder Approach

My #TeachYouTuesday series operates on a simple principle: get your assets in order before you try to get speaking gigs. Too many professionals try to wing it and wonder why they're not getting booked. On #WatchMeWorkWednesdays you'll see my in real-time (or condensed time) walk thru each actionable pillar so that you can follow along OR catch the replay, press pause and implement. Subsequently, the #FrameworkFridays, showcase the full methodology or framework for every area.

This series ensures you have every asset you need:

• Professional funnels that capture speaking opportunities

• Credible marketing materials that get you taken seriously

• Content systems that demonstrate your expertise

• Business processes that scale as you get more bookings

Your Speaking Business Starts Here

Whether you're completely new to speaking or you've done a few gigs but want to scale systematically, this series meets you where you are and takes you where you want to go.

For New Speakers: You can DIY it, and build everything from scratch using proven templates and frameworks.

For Experienced Speakers: You you can DWY it in a systematize and scalable way, what you're already doing while filling in the gaps that are limiting your growth.

For Corporate Professionals: You can have my agency DFY what I've learned in how to position your expertise strategically and create the business infrastructure that supports a speaking career.

Ready to Build Your Speaker Business?

The complete 30-tutorial series is rolling out now, with new tutorials dropping every week in September, concluding in just before the event launches in November. Each one builds on the previous, so you're creating a complete speaking business system, not just collecting random tips.

Tutorial 1 (available now) walks you through creating your first GoHighLevel funnel where I showcase the build of the 2025 #SpeakerCon Access funnel, specifically designed for emerging speakers to register for the November event. It's the foundation everything else building up to the groundbreaking 2025 #SpeakerCon Conference: Virtual Experience event.

Tutorial 2 (available on #WatchMeWorkWednesday) shows you how to create a professional speaker website that positions you as the expert event organizers want to book.

This is the most comprehensive speaker business training I've ever created, and I'm sharing it because I believe every professional with valuable expertise deserves to be heard on the stages that matter.

Your expertise is too valuable to keep to yourself. Let's build the business that gets you in front of the audiences who need what you know.

Ready to get started? Tutorial 1 is live now, and the complete series roadmap is available in the BrandYOU Founding Members Community at community.martinabrittyelverton.com - it includes step-by-step instructions for building each funnel plus copywriting templates you can customize. If you don't have GoHighLevel yet, use the link in the description or type https://ghl.martinabrittyelverton.com into your browser to get started.

Time to #GetYoASSetsInOrder and build the speaking business you've been thinking about for years.

Ready to transform your expertise into a profitable personal brand? Join our founding BrandYOU Community, or book a strategic consultation to discuss your transformation pathway.